Cool Innovation Makes a Splash at MAHA 2024 in Malaysia

This year’s theme, “Harvesting Tomorrow Where Dreams Blossom,” emphasizes the critical role innovation plays in ensuring food security amidst the challenges of climate change, population growth, and global market instability.

Cool Innovation was honored to be a part of this historic event, presenting its pioneering agricultural solutions to a wide range of industry professionals, government representatives, and the public. The company's technology—designed to extend the shelf life of fruits and vegetables without chemicals or special packaging—drew significant attention from attendees.

Aligned with the “MAHA GO GLOBAL” initiative, Cool Innovation engaged with international participants to explore new collaborations and partnerships, with the goal of expanding its global presence.

The feedback from businesses across the agricultural supply chain, including farming, food processing, food trading, and catering services, was overwhelmingly positive. Many were particularly impressed by Cool Innovation’s ability to extend produce freshness, reduce spoilage, cut transportation costs, and help meet sustainability goals by lowering CO2 emissions. Several attendees also saw the potential to revolutionize their supply chains by switching from costly air freight to more eco-friendly and cost-effective sea transport, without compromising product quality or freshness.

MAHA 2024 provided an invaluable platform for Cool Innovation to connect with key stakeholders, showcase its technological expertise, and contribute to the future of the agricultural industry. The positive reception is a testament to the company's commitment to driving innovation and addressing the sector’s most pressing challenges.

Lastly, we extend our sincere gratitude to Japan’s Ministry of Agriculture, Forestry, and Fisheries for their pivotal role in facilitating our participation in MAHA. Their recognition of the value of our technology and their support in building connections with domestic and international agricultural businesses allowed us to further expand the global reach of our refrigeration solutions. With their backing, our sustainable technology is gaining wider recognition, helping to reduce food waste and lessen environmental impact across the globe.

Call to Action: Join Us in Shaping the Future of Agriculture

Whether you're a farmer, food processor, distributor, or policymaker—locally in Malaysia or globally—we invite you to join us in revolutionizing the way fresh produce is handled, transported, and preserved. Let's work together to extend the shelf life of food, reduce waste, lower costs, and achieve sustainability goals.

Contact us today to explore partnership opportunities, or learn more about how Cool Innovation’s technology can transform your operations. Together, we can create a more efficient, sustainable future for global agriculture.

Inquiries and Requests

Cool Innovation is seeking collaborative partners, academic institutions, government agencies, agricultural stakeholders, and food manufacturers to utilize, promote, and research our innovative solutions for maintaining the freshness of fruits and vegetables.

Our advanced technology not only addresses the global issue of food loss but also enables a shift from air transport to sea transport, significantly reducing costs and CO2 emissions.

With successful case studies in Japan, Thailand, and the Philippines, our technology, which guarantees reliable ROI through a subscription model, achieves 10 times* better freshness preservation compared to existing methods (*duration varies by product).

We would be delighted to work with you to reform the fresh produce supply chain and contribute to a more sustainable future.

For any questions or requests, please fill out all necessary details in the inquiry form and provide as much detail as possible about your needs. We will respond promptly and contact you regarding specific needs and solutions. Thank you.